Navigating the nuances of ad network pricing structures can be a challenging task for advertisers. However, by deciphering the basic concepts, you can strategically allocate your advertising budget and boost your return on campaign. Ad networks typically employ various pricing models, such as cost-per-click (CPC), cost-per-thousand impressions (CP
Web Banners
Banner ads are a commonplace form of online advertising that typically appear at the sides of web pages. These rectangular advertisements display image-based content to attract visiting customers. Banner ads are known for their broad audience and ability to effectively market products or services. They commonly utilize appealing designs and engagin